Based in Kochi, India

DigitalMarketingLead.

I bridge the gap between data insights and marketing strategy — driving measurable results and better ROI.

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Senior PPC Analyst at Techwyse IT Solutions Pvt Ltd

James Antony
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About

I turn clicks into leads and leads into measurable growth — blending paid media, SEO, automation and analytics into one clear strategy.

0Years in marketing
0Roles held
0Tools handled
0Languages spoken
Journey

Where I’ve built growth.

  • Lead and optimize multi-channel PPC campaigns across Google Ads, ChatGPT ads, Reddit Ads, and Meta.
  • Perform search query analysis, audience segmentation, and budget allocation to maximize ROI and lower CPA.
  • Execute ad copy testing, landing page conversion rate optimization (CRO), and comprehensive performance reporting.

  • Develop and manage Google Ads and LinkedIn Ads campaigns for School ERP software audiences.
  • Direct SEO initiatives based on EEAT principles to gain visibility in AEO.
  • Guide community posting on Reddit and Quora, and email marketing to grow reviews on G2 and Capterra.
  • Run Meta brand-awareness campaigns and configure HubSpot automation to monitor lead quality.

  • Used Google Analytics and Search Console to inform SEO strategy and rankings.
  • Created schema markup for blogs and articles to improve search visibility.
  • Managed B2B Google Ads across LinkedIn and Reddit.
  • Automated Salesforce reporting with Clay and Zapier; A/B tested LinkedIn ad creatives.

  • Built content strategies for a share market client.
  • Managed the content calendar and blog publishing schedule.
  • Wrote landing page content that supported lead generation.

  • Built and managed Google Search ad campaigns.
  • Analyzed data to optimize advertising performance.
  • Worked with cross-functional teams to align marketing with business goals.
Toolkit

Skills & tools.

Core skills

Tools handled

Advertising06

  • Google Ads
  • LinkedIn Marketing
  • Reddit Ads
  • Meta Ads
  • ChatGPT ads
  • Snapchat Ads

Analytics, SEO & testing06

  • Google Analytics
  • Search Console
  • Google Data Studio
  • Ahrefs
  • HockeyStack
  • A/B Testing

CRM & automation05

  • HubSpot
  • Salesforce Analytics
  • Marketo
  • Clay
  • Zapier
Approach

How I work.

01

Measure

Dashboards, Search Console and Analytics turn guesswork into decisions.

02

Grow

Paid, SEO/AEO, community and email working together across the funnel.

03

Automate

HubSpot, Salesforce, Clay and Zapier keep reporting and lead quality tight.

04

Test

A/B tests on creatives and landing pages to keep improving ROI.

Education

MBA, Business Analytics

SRM University, Chennai

2022 – 2024 · GPA 8.4

B.E., Electronics & Communication

Prince Shri Venkateshwara Padmavathy Engineering College, Anna University

2014 – 2018 · GPA 7.32

Languages: English · Malayalam · Tamil · Hindi · French

Endorsements

What my Employers Say

01 / 04
Aatmia
Aatmia

James was a valued member of our organization, and we appreciate the services he rendered during his tenure. His professional journey reflects a continued commitment to building his capabilities and progressing in the digital marketing field.

We wish him the very best as he takes the next steps in his career and applies his experience to new challenges and opportunities.

Prineesh VJ

CEO

Aatmia

SecureW2 India Private Limited
SecureW2

James maintained good performance throughout his tenure with SecureW2 India Private Limited. His experience as a Digital Marketing Analyst reflects a professional foundation built through consistent involvement in marketing responsibilities and a commitment to his work.

We value the contribution he made during his time with the organization and wish him every success as he continues to develop his expertise and pursue new opportunities in digital marketing.

Jayan Cedric Kiran

Director, Program Head

SecureW2 India Private Limited

Eloit Innovations Pvt. Ltd.
Eloit

James demonstrated diligence, sincerity, and a strong work ethic during his tenure as Digital Marketing Lead at Eloit. He approached his responsibilities with commitment and professionalism, bringing a dedicated attitude to his role.

His experience in digital marketing and his willingness to take responsibility reflect the qualities of a professional who is committed to contributing to business objectives and growing with the organization. We appreciate his service and wish him continued success in his future endeavors.

Abin Thomas Mathew

Vice President – Experience

Eloit Innovations Pvt. Ltd.

SecureW2 Inc.
SecureW2

James is a dependable and adaptable marketing professional who brings accountability, proactive communication, and a strong willingness to learn to his work. His contributions across Google Ads, LinkedIn Ads, Reddit Ads, Salesforce reporting, marketing automation, and audience enrichment supported our marketing operations and campaign execution.

What stands out about James is his ability to navigate changing systems, approach technical challenges methodically, and identify opportunities to streamline workflows. His attention to detail and disciplined project tracking make him a reliable team member who takes ownership of his responsibilities and continuously strives to improve.

Jono Krawczyk

Growth Marketing

SecureW2 Inc.

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